Bank Morgan Stanley fined for disclosure of sensitive data on Facebook

Bank Morgan Stanley, who led the IPO of social network Facebook, has agreed to pay a fine of $ 5 million to the American market regulators in Massachusetts, after the last found that Morgan Stanley disclosed the results of the quarterly IPO shortly before a small group of investors, but not to the general public.

According to the market regulator in Massachusetts, bankers Morgan Stanley arranged conference calls between employees Facebook, bankers, analysts, and a limited number of investors, which were disclosed some important data on the performance of social networks, which were not included in the official records of the company. According to Massachusetts regulators, the result of such activities, the precedent on which some investors have an informational advantage over others.

The complaint states that a limited number of investors was evidence that the results were lower than the average Facebook and some investors either declined to purchase, or they have decided to use this data to their advantage.

Microsoft Office 365 - benefits in the cloud

Office 365 - the next step in evolution. Office 365 brings the possibility of business applications into the cloud and provide cloud services on your terms.

In this article we will talk about the features and capabilities of Office 365, the benefits that come with the package, and that the need to know to be ready to use Office 365.

Based on business performance - the employees working with the information, or, as they are called, 'information workers'. Never before has one man could do so much, either alone or in collaboration with others. And never before IT does not have to support this. 'Information workers' need to be able to transmit business-critical information in a rich formatting of documents, presentations and spreadsheets, to share this information for fast and reliable communication channels, and to interact with colleagues, customers and partners.

Although the Office has always changed with the needs of information workers, but requests are increasing. Simultaneously changing the overall landscape of technology and communications. But Office is not far behind, providing multifunctional tools to maximize reveal potential users and to raise the height of unprecedented business performance.

Global IT companies taxes hide billions in profit

Multinational companies are known to many as one of the main engines of the world economy. Recently, however, more and more global companies are called to a fire in themselves because of their unbridled passion for tax optimization. So, today, Bloomberg published the results of its own investigation, according to which the Internet company Google in 2011, withdrew from the European tax of almost $ 10 billion, and the European economy has received less $ 2 billion in taxes due to the fact that part of the company's revenues corresponded to offshore representative who actually were open only to accumulate money. One of the largest offshore Google opened offices in Bermuda.

Lawyers say that the tax technique used Internet giant is called 'Double Irish' and 'Dutch Sandwich'. Through them, the company has reduced its overseas tax to 2.4%, the lowest of the five major U.S. IT companies, despite the fact that other companies also have foreign offices.

"It is significant that the effective tax rate is so low for Google - said in an interview to Bloomberg U.S. tax economist Martin Sullivan Financial Management. - We know that the company is working to bypass the foreign countries with a high rate of taxation. On most markets where company tax rate significantly above 20%. "

Oracle buys DataRaker

Oracle plans to acquire the company DataRaker, which will in future offer customers a dedicated Oracle cloud platform for the analysis of data from smartmetrov used for metering of electricity, water, gas and other resources. Terms of the deal, which was announced today, is not publicly disclosed.

Experts say that smartmetry or 'smart meters' generate large amounts of data, which is often associated with new-fangled concept of 'big data' - huge amounts of unstructured data in different formats. In Oracle say now awaiting absorption DataRaker and after the deal closes, the company will offer new functionality in their decisions, focused on the world of housing.

More specifically on the business plans with data DataRaker Oracle plans to announce later, now only states that the products acquired company will become part of the proposals Oracle Utilities.

BitDefender Client Security - Security Solution for Small Business

Protection against cyber-attacks designed to prevent leakage from one side of vital business information, and on the other to prevent viruses and malware, and the more influence to stop the company's business processes.

BitDefender specialists have created a solution that is far out of the ordinary Antivirus - BitDefender Client Security.

Organizations can effectively protect enterprise client systems against malicious features BitDefender detect and prevent the entry of new and unknown threats with simultaneous compliance with corporate security policies and manage them effectively with limited IT resources.

BitDefender Client Security is composed of BitDefender Enterprise Manager and BitDefender Professional Plus, combined into a single solution for security. BitDefender Enterprise Manager automates common tasks (including the anti-virus database and application components), allowing administrators to install clients and execute tasks from anywhere in the network. BitDefender Professional Plus Client includes antivirus, firewall, antispam and antispyware, allowing comprehensive data protection for workstations, meeting the needs of corporate computer users.

TheBrain PersonalBrain software application for working with the mind map

TheBrain PersonalBrain software is an application for working with the mind map and allows you to merge the information into the network in the way people think.

PersonalBrain from TheBrain Technologies LP. is the result of a digital 'brain' into which you can add an unlimited number of files, ideas and 'ideas' - even with 1,000 such objects card is easily expandable. Traditional mind maps to help people visualize their ideas - intelligence interface card displays objects from the horizontal branch unchanged root. This creates difficulties in linking ideas far apart the branches and in the visualization of large amounts of information.

Unlike standard mind maps PersonalBrain features do not impose restrictions on the number of "ideas" and the amount of information to add.

PersonalBrain can be used to create mind maps, and for the 'brainstorming'. Users will be conveniently imported into existing mind maps and continue their expansion in the new environment. The program can store and open maps to organize their interaction with each other.

TheBrain Technologies - your ideas and thoughts in a convenient graphical charts

Company TheBrain Technologies LP. develops solutions to organize your ideas and thoughts in a convenient graphical charts. TheBrain - Mind Mapping Software, Brainstorming, GTD and Knowledgebase Software

Patented user interface is so flexible that it can link any file or concept with all other map objects. Software TheBrain Technology allows you to visualize the thought process on individual workstations, collectively, on a server or in a 'cloud' on the site webbrain.com.

More than half of the organizations of the Fortune 100 employ vendor products for information management and decision-making. Currently customers flagship TheBrain Technology, PersonalBrain, are more than a million users around the world. Vendor solutions needed in areas such as customer service, project management, dynamic mind maps, IT-management and technical support, marketing and sales support, competitor analysis, impact assessment, management of personal information.

Product features TheBrain Technology:

   - The integration of all the sources of information into a single visual environment, full control of data;

   - Overview of key components and relationships for global understanding of the interaction of their ideas;

   - Receive instant access to maps through off PC, LAN or Internet.

Microsoft Surface sales off to 'modest' start

Sales of the new Internet Tablet Microsoft Surface began a "modest", though all of the primary party gadget and were sold out in just over a week.

 In an interview with French newspaper Le Parisien said Microsoft CEO Steve Ballmer.

According to him, some "modest" sales - a consequence of the limited capacity of own sales channels. Surface now only available in the online catalog Microsoft Store, as well as in American retail and in several European countries. "Demand for tablets has been sufficient to ensure that all channels of sales margin products was over in about a week" - Ballmer said.

He also pointed out to the Surface is available for sale, but in very limited quantities. In an interview with the French newspaper Ballmer did not disclose specific figures for the sale of the tablet, but he noted that "on the way" more powerful version of Surface c Intel-based Windows 8.

Apple's iPad Mini price: analysts called inflated

 Investors believe that the price of the new iPad Mini, Apple indicated overextending and under the category of cheap 8.7 inch plate this unit gets very conditional. 

According to independent experts, if Apple was going to do as a competitor to iPad Mini 7-inch Samsung Galaxy Tab or the Google Nexus 7, Apple has not happened since the iPad Mini is almost one and a half times more expensive than them, but to create some noise for sale 10 inch iPad company could.

Recall that during the presentation, it was announced that the price of the device is of $ 329, whereas most experts expected the iPad Mini will cost somewhere around $ 250, which is much closer to the competition. In most Apple justify calling iPad Mini tablet premium quality and price accordingly.

But investors did not share the Apple branding and at the end of the trading session on Tuesday, the paper companies have dropped in price by almost 4%, pointing to the disappointment of the Privacy Policy. Note that now the company is selling Amazon Kindle Fire tablet for $ 159 in the U.S., and Google Nexus sells 7 to $ 199. Both models are based on Android and have a 7-inch screen.

Germany's Siemens plans to give up the business of producing solar panels

Germany's Siemens plans to give up the business of producing solar panels, after the company hopes to develop alternative energy were not fulfilled, and the German government has rolled measures to support manufacturers of solar energy solutions.  The Wall Street Journal  tells on this day.

At Siemens said that the company is in talks with several potential buyers of the business. Siemens itself has got this area three years ago, bought for 418 million dollars Israeli company Solel Solar Systems and later adding her share of Siemens in the Italian Archimede Solar Energy. Then, Siemens announced that the company intends to become one of the world's leading solar energy.

Internet project Ancestry.com sold for $ 1.6 billion

Popular genealogy website Ancestry.com makes out a deal to sell its group of funds led by European private managed fund Permira for $ 1.6 billion, or $ 32 per share. On this day tells The Wall Street Journal.

Investors say the project Ancestry.com As popular works on a very niche market - finding relatives and close friends, as well as their ancestors, so when looking at new users of the resource in an apparent complexity, therefore, the growth prospects are not too large. The only obvious step for the development of the project is its international expansion. Now the project focuses mainly on the people of the United States and Canada.

Sources close to the deal said that the project was evaluated on top of the offer, so we can say that the previous owners Ancestry.com sold it at the highest price. In fact, Ancestry.com purchased at a 40% premium to the market value of the company.

Philips increases sales and net profit in third quarter

The last European electronics manufacturer Philips Electronics today released a report for the third quarter of this year, reporting an increase in sales to 6.13 billion euros, against 5.39 billion euros a year earlier. 

Ebitda Margin of the company has grown from 368 million euros to 450 million euros. As reported by the Philips, the increase was due to Ebitda positive results of the company in the division of health, household appliances, and service areas. Excluding operating payments Ebitda totaled 562 million euros.

Net income from continuing operations was € 170 million or 18 cents per share, compared with 130 million euros, or 8 cents a share, a year earlier. Ebitda margin of 13.5%.

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Microsoft profits fall 22% before the release Windows 8

The world's largest software maker Microsoft today announced the receipt of quarterly results below estimate amid falling sales of new computer equipment, as well as the expectations of the market due to the release of the new flagship product Windows and Office.

Net sales declined to 4.47 billion dollars, or 53 cents a share, from 5.74 billion dollars, or 68 cents per share for the period July-September 2011. The actual results of the company were below Wall Street expectations. The company's sales fell by almost 8% to 16.0 billion dollars, compared with expectations at $ 16.4 billion.

The basic unit of Microsoft, is busy working on the operating system Windows, faced with the negative impact of declining demand for new PCs and notebooks, as well as a custom shift in demand towards tablets and smartphones. On the eve of analyst firm Gartner has published quarterly results in the PC market, saying that sales are down by 8.3% to 87.5 million units.

A British court will force Apple to improve the image of Samsung

Apple has not been able to challenge the verdict of the British court that Samsung tablets do not copy the appearance iPad, reports BBC News. The appeal was rejected by Apple on Thursday, October 18.

The decision of not guilty in July, Samsung made a judge of the High Court in London Colin Birss. He said that the Galaxy Tab and the iPad is similar, but the devices Samsung "not as cool" as the iPad, and they lack the "extreme simplicity" that is the tablet Apple.

The verdict of the British court has effect throughout the European Union.

Birss also ruled that Apple should fix the "defamatory impression" of Samsung, which could form the consumers because of litigation. It ordered Apple to place on the UK site, and in several British newspapers reported that Samsung is copying iPad. Message on the site must contain a reference to the decision of the court.

Google shares fell sharply after the early publication of the report

Shares of Google Inc., Owner of the largest Internet search engine, fell on October 18 at eight percent.

 According to The Washington Post, this happened after the early publication of the report for the third fiscal quarter of 2012 ended September 30.

Financial report came a few hours before the scheduled time. He was expected to be published after the end of trading. According to the newspaper, was published in error. According to the report, Google earnings for the third quarter amounted to 2.18 billion dollars, 550 million less than in the same period in 2011.

In the previous quarter, Google's net profit rose by 11 percent compared to the same period last year to 2.79 billion dollars.

After the publication of the report quotes the company fell sharply from 745.66 to 687.3 per share. At the time of closing, the value of securities reached $ 695, a decrease of 18 October to 8 percent.

Coca-Cola will invest $ 10 million in online music

Drink maker began talks to buy a stake in the online music service Spotify. It is reported by Sky News, citing sources familiar with the negotiations.

All of the assets of music service is $ 4 billion Thus, the drink maker is going to get a minority stake. Negotiations have not been completed, a decision on the deal can be made in a few weeks.

Currently, Coca-Cola and Spotify already have several joint online music projects. The main investor is a beverage manufacturer that is able to promote their products online with the music service. Cooperation agreement signed by the parties in April.

Groupon shares collapsed against the background of weak quarterly report

Securities operator coupon sites Groupon at auction in New York on Monday suffered a significant price losses after the company announced quarterly results well below expectations amid a substantial drawdown sales in the European market, where consumer activity on the background of the debt crisis reduced.

According to Groupon, in the second quarter, its sales rose 45% to 568.3 million dollars, against 575.3 million dollars expected by analysts. The operating profit of 8 cents per share, however, this figure is also included 4 cents per diluted share, from the ownership of Groupon business in China. Analysts expected a profit of Groupon at 3 cents per share.

Twitter and Facebook are introducing new tools for targeted advertising

Social media platforms Twitter and Facebook introduce new tools for targeted advertising.

Ads in Twitter will focus on user preferences in reading blogs and message exchange. Facebook will allow advertisers to use the personal data of customers. Experts fear again violations of user rights to privacy.

Microblogging service Twitter and social network Facebook introduced new tools for advertisers to make their ads more effectively reach the end user. Targeted advertising, which will see the visitor Twitter, will be based on the fact of what blogs he follows and what position he shares in their news feed, and the service will not analyze text messages, writes The Wall Street Journal.

10 of the most important phrases for business managers

In the business world, it is important is the ability of people to find a common language with each other, especially among the higher echelons of management chain.

Important not just to be able to explain what was going on in the department, company, sector or the whole economy, but do it nicely. Such rhetoric is often a guarantee that your words are not just understand and appreciate. Sometimes I understand the whole business cases on the topic of how to talk to the business world.

Product Placement effective Method of Sales Promotion

Product Placement is a rather interesting method of promoting products and services. Recently, he has got some other framework, was used more often and now functions as a placement of brands, not only in film, but also in literature, television programs, radio, and in particular, in RuNet. Here he appears as the format of articles, and in the normal Internet communication. 

Related to this is the fact that the potential of the Network is the most interesting for companies producing or selling goods for young people 16 to 24 years, because this age group makes up the majority of Internet users.

Also possible to carry less weight, point shares to promote other brands for a more narrow, specific target audience. In RuNet for many specialized forums for discussion of various issues, in which the target audience of the product is present in the maximum percentage and, accordingly, the advertising campaign here can be very effective.

Features of Internet Marketing

To effectively use the opportunities offered by electronic market, the company decided to enter this market, have in its marketing activities to be prepared for certain actions. Research has shown that the successful use of marketing characteristics of the Internet, companies need to assess their relevance to the following factors:

• readiness to contraction of business processes and increase the speed of response to customer inquiries;

• collaboration with many partners;

• transition to a customer-oriented service;

• Have flexibility in their approach to business.

Online Marketing in Social Media

Promotion in social media is now an integral part of almost brand presence on the web.

One of the main objectives when working in social media - convert your readers into loyal customers and "advocates" brand. But social media - it's more communication, not selling.

Promotion strategy in social media should be built on a different plane. Remember the classic "funnel" of sales, when a potential customer is a certain way from the usual brand awareness to direct purchase. Each part of the "funnel" is important and has its value. So you can effectively integrate social media into communications process by offering their readers / subscribers are not final sale, but something more interesting and useful, which is a "transactional action" in the buying process.

AllSubmitter - the most effective at the moment the program to promote your site

AllSubmitter - the most effective tool for promoting your site

AllSubmitter - the most effective at the moment the program to promote your site in search engines such as Yahoo!, Google, Bing, etc. This program will help accelerate Allsubmitter adding your website to all possible directories, forums, ratings, search engines, blogs, and other systems.

Program Allsubmitter really convenient to set up and use. And it really pays your expenses. Position of your site quickly rise. And it is not illegal promotion. You will not block and thrown out of the search results. Moreover, the program can be configured Allsubmitter in manual or automatic mode.

Content Marketing - Evaluation and improvement of results

Before buying people study the proposal. According to the study, and Google Shopper Sciences, in 2011, the average buyer turned to 10.4 sources of information to make purchasing decisions, while a year earlier he used a 5.3 sources. Content marketing fits perfectly into this trend. Specialists create for individuals and corporate clients blogs, videos and reviews on the one hand, they help customers solve some problems, on the other - say, what could be useful to the company. This is not a direct sale, but gradually, and marketing effectiveness is difficult to assess. However, experts still have to somehow measure it to see how their content is related to the buying cycle, to identify the best formats, themes and strategies, and to justify the cost of content marketing. Experts give some tips on evaluating and improving the quality of content in companies of all sizes.

Content Marketing Guidelines

Create good content is not easy, it is not surprising that many people want as quickly as possible to pass this stage. But we can not take over-hasty decisions: If the content is created correctly, will have to start from scratch. Many companies believe that they need company reports, but do not even realize what it was. The problem is that many companies have a list of "must" of content. They believe that since there is such a product, you need to prepare a thematic review, brochure, case, and possibly online seminar. However, this approach is hardly feasible. Need to optimize the production of content that matches the objectives, audience and capabilities.

Effective Internet Marketing Tools

Effective Internet Marketing Tools to grow your business and brand promotion:

- Search engine optimization - promotion on top in search engines for effective selling needs. Users who call query in a search engine, already interested in the product, service or information, expressing their intentions in the form of search requests. Getting to the site of the search, they are able to immediately perform a desired action - to buy goods or services ordered. Search engine optimization involves on site quality audience and is perfect for small and medium businesses through better price for the same client. Site optimization is the so-called "core queries" - list of efficient selling search terms that potential clients ask the search engine.

Development of a New Commercial WebSite

When you are developing a new e-commerce site, it is likely that in your mind there is a lot of enticing and interesting ideas. However, in practice most of these ideas can turn into a fatal design error. This is especially true for those sites that are designed to be the face of your business on the Web.

In this article I'm going to tell you about the five most common mistakes are made in the commercial Web-design. But, in contrast to these publications, my article not only describes the error, but also offers the appropriate decisions based on that, these errors can be avoided.