Product Placement effective Method of Sales Promotion

Product Placement is a rather interesting method of promoting products and services. Recently, he has got some other framework, was used more often and now functions as a placement of brands, not only in film, but also in literature, television programs, radio, and in particular, in RuNet. Here he appears as the format of articles, and in the normal Internet communication. 

Related to this is the fact that the potential of the Network is the most interesting for companies producing or selling goods for young people 16 to 24 years, because this age group makes up the majority of Internet users.

Also possible to carry less weight, point shares to promote other brands for a more narrow, specific target audience. In RuNet for many specialized forums for discussion of various issues, in which the target audience of the product is present in the maximum percentage and, accordingly, the advertising campaign here can be very effective.

Site types include the following:

•     Forum - the oldest and time-tested business communication. Their distinctive feature is that new to most of the same features as the "old-timer." Forums are moderated - little substance or promotional messages are deleted and the user, distribute promotional information block. Most often, these resources are thematic, ie all participants to communicate about one topic. If a person, for example, need to build a house, it is registered in the Construction Forum, which brings together the only people who are interested in building technologies;
•     Blogs - a very fashionable form of communication. Their distinctive feature is that the new to the community - no one. No one reads, he does not have "friends." He can just write something in the hope that his blog will be interested, someone buried it in the "friends" and will read. Popular blog is largely determined by a person's, because, in fact, online-diary is a personalized means of communication. If you are interested in an author, you simply subscribe to his message (puts it in the "friends") and read constantly. Most communication in blogs comes to entertainment and discussion of "life" of things, thematic discussions are virtually absent;
•     Community - act on blogging sites and social networks. Unlike blogs, the community there is a thematic dialogue, and create messages here are a few people. In fact, the community is a news feed with the same theme;
•     Social networks - sites where users supply information about themselves, their hobbies, employment, industries, schools, universities, etc. Based on this information it is possible to find a lot of people interested in the same things, using some phone models, classmates, co-workers, etc. Social networks in most cases contain the previous two types of sites (blogs, communities), and supplemented by the services by storing and sharing photos, videos and music.