When you are developing a new e-commerce site, it is likely that in your mind there is a lot of enticing and interesting ideas. However, in practice most of these ideas can turn into a fatal design error. This is especially true for those sites that are designed to be the face of your business on the Web.
In this article I'm going to tell you about the five most common mistakes are made in the commercial Web-design. But, in contrast to these publications, my article not only describes the error, but also offers the appropriate decisions based on that, these errors can be avoided.
Mistake number one - Overload graphics
Of course, every entrepreneur wants his site look lively, beautiful and natural. Want to achieve this, as a rule, by putting up the pages of a large number of graphic images (mostly photographs). The problem is that these images are characterized, as a rule, very impressive volume, which is unacceptable slow loading of pages on your site in the browser. Because users - people impatient, they will be unlikely to wait for your page to load. They just interrupt the download and go to another site.
Decision
Use preferably a GIF image format instead of JPEG - it has a much smaller file size. Reduce the amount of files to a minimum, even if for the sake of it will have to reduce the size of the image. Finally, take advantage of special programs, optimizer, reduces the amount of image files by removing them from various informational trash.
Mistake number two - Unexplained placing counters
Counters traffic to your site should not be shown, at least, as long as your resource will not be high enough traffic to make it not a shame to witness the counters before the masses. The fact is that in most cases the visitor is not interested in what he is counting on your site, especially if it is - the visitor number four. Or five. It does not matter. The demonstration of such traffic there is absolutely nothing of interest to your visitors and even more so - for you. The only time you should show attendance figures - this is when your site has millions of attendance, and you want to show visitors how it's popular on the web. Instead of placing counters with lots of zeros in front of figures showing the number of visitors, better use this space to contain the graphic buttons that'll take the user to other pages of the site, where it would be useful to visit.
Decision
How to collect statistics on the site if you do not install the counter on the pages? First of all, most hosting providers provide detailed statistics of traffic to your site, they have no frame of any counters on your pages. Therefore, when choosing a hosting provider, make sure that the package of services has this capability. As a last resort, you can use invisible counters that provide virtually all free services INTERNET-statistics.
Mistake number three - Excessive number of banners on the pages
Keep the number displayed on your page banner to a necessary and sufficient minimum. Why? First, banners - it's usually, graphics, and large enough to significantly slow down the loading of your page in the user's browser. Secondly, the effectiveness of banner ads recently INTERNET has dropped substantially. Users perceive as completely implausible banners and hype in the absolute majority of them do not click.
Decision
The vast majority of banners is better not to use. But if you do banner ads for the promotion of the project and you absolutely have to host your web pages one or two banners, put them well - one at the top of page one - at the bottom. Small banners can be placed at the bottom of the sidebar navigation bar. There, they will look like a logical addition to your navigation system. Psychology of perception of people is that they look at the first picture you see on your site, and then begin to read the text below it. But the first thing that catches their attention - that picture. Therefore, everything that you put on the banner, can be neglected. From this simple conclusion: put a banner at the top of the page. And second, if it is - at the bottom, so as not to interfere with the user and not ruin the design of the resource. And, of course, that the subjects of banners must be in direct relation to the content of your site. For all that you show on your website should be presented in a strict system as a whole, and this whole thing should emphasize that the absolute benefit that your product is to customers (service).
Mistake number four - "Broken" the organization of material
Content for your website should not be a set of data and information system. They must clearly and unambiguously tell the visitor about the actions that he should perform. This is especially important for commercial sites when you strive to make the visitor buy your products and services. Web users - the people are mostly passive and inert. They need to be accompanied, supported, and showed them the direction in which they should go. This should always be kept in mind when designing a commercial site.
Decision
Carefully the structure not only of the site as a whole, and each individual page, especially if the page has as its purpose the sale of goods and services. You can not make out the page so that the potential customer to see a beautiful picture with a link or banner, click on it and walk away from your life, no reading this article advertising text and take appropriate action on your order. Remember, if such withdrawal took place, most likely, this potential customer will never return to your pages. Do not allow this. In fact, to capture the attention of a potential customer and make him read the advertising text, you do not have much chance. So do not race the same way as heavy collected precious visitors completely thoughtless organization of materials on your page.
Mistake number five - the overall direction for the site
The key to success in e-business is to narrow your expertise, dedication site very specific topic and its personalization, when you refer to a potential client on his own behalf. Too many entrepreneurs make this mistake of trying to sell anything and everything. The truth is that you can not be everything to everybody. Must be someone very specific to very specific groups of people who make up your target audience. The vast majority of entrepreneurs who have achieved success in e-business, achieved their goals by selling quite specific products quite specific audience.
Decision
You must be one hundred percent sure that you are on the site, in all of its materials are accessing very specific group of people characterized by a large number of common features, and not to the general gray crowd. All your materials should call the visitors the feeling that you are talking to him one on one, the site only you and no one else. Only then will you be able to interest a potential customer to your offer and do everything to ensure that he made the purchase.
These five errors are the most significant destroyers of any commercial site, and based on its use of e-business. It is important to avoid them in their work, if you want to save your time, money and effort. The assumption on the resource of these mistakes can cost you a very large profit loss.
Remember the cardinal rule of commercial Web-design: The site should fill so that he was selling!
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