LinkedIn in 2013 will focus on the content in a social network

Among LinkedIn said that a significant part of 2012 they were busy modifying their network to workers and employers from around the world are able to comfortably find each other and engage in the development of your own career or business strategy. However, in 2013, LinkedIn is going to change strategy and as its main resource areas chosen the direction of content.

As described in LinkedIn, in 2013, the company is the task of turning LinkedIn is not only a platform for search professionals and an information hub where these professionals will be able to find the data they need for work. In addition, LinkedIn plans to open in 2013, producing its own content and launch a number of marketing programs related to marketing.

General Director of LinkedIn Jeff Weiner said that in the future LinkedIn can share their own income from work about equally between revenue from content and services directly from the HR activities. It is expected that the first content-area for social networks will become a resource LinkedIn Today, as well as development programs LinkedIn Influencers, in which the identification of the most popular and influential participants LinkedIn.


Recall that last week, LinkedIn showed quarterly results was higher than market expectations amid growing customer base and increase sales. In the fourth quarter of 2012, revenues increased by 81% to 303.6 million dollars, exceeding market expectations at 279.7 million dollars. Operating profit was 35 cents a share, well above the forecast of 19 cents a share.

In the fourth quarter of LinkedIn user base grew by 8% to 202 million. The company's revenue from paid services network that are directly related to the search and selection of new staff, was 161 million, up 90% from a year earlier. Now the company's revenue from advertising and from paid services is divided equally.

LinkedIn expects that in the first quarter of this year, sales of the resource will make 305-310 million, while full-year revenue is expected to be 1,41-1,44 billion. Revenue for the fourth quarter of display advertising grew by 68% to 83.2 million. Net income in the fourth quarter was $ 11.5 million dololarov or 10 cents per share, compared to U.S. $ 6.92 million, or 6 cents per share.

Related post: Quarterly data LinkedIn exceeded expectations