Online shopping will receive up to 50% of customers from social networks

According to the forecast analyst firm Gartner, by 2015, half of new customers online stores will come to shop from social networks. In turn, online shopping will identify a significant proportion of users of social networks.

Currently, only about 5% of the customers of online stores from social networks are identified last, since the store is set up in a number of software solutions to identify the users of social networks. In Gartner predicts that in the next few years this number will increase significantly, and social networks will be enough to actively use their own audience for marketing purposes.

Gartner advises online shopping now focus on creating systems of cross-authorization of users to social networks to maximize it easier for users to create and place an order to purchase a product. For users with a single authentication system is also quite convenient, as they do not have to register for different resources and use only one username / password for authentication.


Forecast to Gartner, in the next two years, many online retailers will support open technologies for authorization management. "The support of technologies such as OpenID and OAuth is now a standard feature of most IAM-vendors, but the traditional management system online trading is not always provide the kind of support," - says Ant Allen, an analyst at Gartner. "We expect that in the future support of the public records of the authorization will become the standard for most operators of e-commerce."