Visa starts promotion of EMV chip technology

Payment system Visa announced the dates of the program to promote the use of chip technology standard EMV. The program provides for the modernization of the acquiring bank ATMs in the Asia-Pacific region and the U.S. to provide the service smart card payment standard EMV (Europay MasterCard Visa).

The key provision of the program is the implementation of the principle of the transfer of responsibility for unauthorized transactions on that party, whether acquiring bank or the issuing bank, which did not provide chipset technologies. Thus, in the case of the chip (EMV) card in the ATM was not equipped with the appropriate technology, the responsibility for losses due to unauthorized transactions, is acquiring bank. To date, this responsibility of bank-card issuers.

Visa Company has established the following dates for the implementation of the principle of the transfer of responsibility for transactions effected at ATMs using Visa cards and / or Plus:

- On October 1, 2015 shall come into force on the transfer of responsibility for transactions in the Asia-Pacific region, excluding China, India, Japan and Thailand;
- On April 1, 2015 processing companies involved in the processing of ATM transactions on Visa cards in the United States must support EMV-chip technology;
- On October 1, 2017 shall come into force on the transfer of responsibility for transactions in China, India, Japan, Thailand and the United States.


As announced earlier, from April 1, 2013 the principle of the transfer of responsibility will apply for transactions at ATMs in Australia and New Zealand. Given the fact that the principle of the transfer of responsibility is in place in Canada, Europe, Latin America and the Caribbean, and Central and Eastern Europe as well as in the Middle East and Africa, 2017 issuers and acquirers of Visa will work within single global policy transfer of responsibility that will encourage transactions in the format chip-on-chip (card with EMV-chip in the chip POS terminal / ATM), both in the trade and service companies, as well as ATMs.

Since the devices to process cards with EMV-chip generate dynamic data that is unique for each transaction, the use of chip technology offers an extra layer of protection that helps to significantly reduce the risk of unauthorized transactions in the transactions in the physical world (sard-present). By investing in the development of chip technology EMV, Visa helps to improve the interoperability of payment cards, promotes the introduction of dynamic authentication card payments, and creates a foundation for the development of mobile payments.