• readiness to contraction of business processes and increase the speed of response to customer inquiries;
• collaboration with many partners;
• transition to a customer-oriented service;
• Have flexibility in their approach to business.
Contraction of business processes.
Quick response to requests from the buyer determines the performance of e-business. Electronic markets, directory, and trading system, as well as the search service on the Internet to create an open environment in which the time between ordering and its performance is measured in seconds or minutes. The successful e-business com-pany to be rid of unnecessary procedures to create profitable Web - project. Quite often, the emphasis is not on a series of sequential interactions, and the parallel communication, which allows the company to fulfill orders in real time.
Online business - a business in real time, 24 hours a day, seven days a week. Because consumers need only press a button to get any product or service from another provider, enterprises must work quickly. In an e-business company needs a new way to understand and evaluate their competitive position.
Working together with many partners.
E-business has to support a set of relationships that go beyond the simple orders and transactions. Between companies are dynamic, and a new form of collaboration for a certain period. Organizations work together until they need it, and then leave. Electronic market provides conditions for dynamic brokerage to allow a consumer to create optimal solutions. Increasing competition worldwide to unite forces companies to operate more efficiently.
Individual work with the individual market.
A distinctive feature of e-business is a focus on customer satisfaction. Companies appearing on the electronic market, must understand that the service here was an important commodity. For consumers and customers, partners and employees need an individual approach, and e-business enterprises seek to better serve our customers by creating a market for an individual customer.
Flexibility.
E-business will not be successful if it is not flexible. Currently restructuring are entire industries, and companies need to redefine their position if they are to create a profitable Web structure.
For effective marketing companies need to understand how e-business helps to create additional customer value, necessary to their customers. Customer value on the electronic market is no different from the usual value of goods and services to real market: the need to know what the customer needs, and provide it to him better than the competition. The concept of customer value is the perception by consumers of the benefits that they get from the product, its special quality, brand and support services provided by the seller in the sale of goods. In determining the value of the product consumers also take into account the cost of purchasing the goods, as financial and temporal, psychological, etc.
Use of the Internet brings new advantages over marketing based on traditional technologies. Here are some of them:
The key role of the transition from producers to consumers.
One of the most fundamental qualities, introduced the Internet in the world of modern commerce, is the transition of the key role of the producers of the consumers. Internet has made it a reality for companies to attract the attention of a new customer in just ten seconds, held it in front of a computer screen. But at the same time, he made it possible for the same user in a few mouse clicks to go to any of the competitors. In this situation, the attention of customers is the greatest value, and established customer relationships main capital companies.
Globalization and reduced transaction costs.
Internet significantly alter the spatial and temporal scale of commerce. He is a global communication tool that has no kakihlibo territorial restrictions, the cost of access to information is not dependent on the distance from it, as opposed to traditional media, where this relationship is directly proportional. Thus, e-commerce enables even the smallest suppliers to achieve a global presence and do business on a global scale. Accordingly, customers also have the opportunity to choose from a global to all potential vendors offering required a Vary or services, regardless of geographic location. The distance between the seller and the buyer is important only in terms of transport costs at the stage of delivery of goods.
The time scale in the Internet environment is also quite different from the usual.
High-performance properties of Internet communication allows to reduce the time to search for partners, decision making, execution of transactions, product development, etc. The information and services available on the Internet around the clock. In addition, its communicative characteristics is highly flexible, allowing easy production to drive change their information and, thus, keep current without time delay and the cost of distribution.
These effects also lead to a significant reduction in transaction costs, ie costs associated with the establishment and supported zhaniem interaction between the company, its customers and suppliers. In this case, the cost of communications, as compared to traditional media, it is minimal, and the functionality and scalability significantly increased.
Personalization of interaction and transition to one-one marketing
Using the tools of electronic interaction, companies can obtain detailed information about each individual customer requests and automatically provide products and services that meet the requirements individually. One simple example is the personal view websayta for each of the clients or partners.
As a result, the Internet allows you to move from mass marketing to one-one marketing.
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