Social media platforms Twitter and Facebook introduce new tools for targeted advertising.
Ads in Twitter will focus on user preferences in reading blogs and message exchange. Facebook will allow advertisers to use the personal data of customers. Experts fear again violations of user rights to privacy.
Microblogging service Twitter and social network Facebook introduced new tools for advertisers to make their ads more effectively reach the end user. Targeted advertising, which will see the visitor Twitter, will be based on the fact of what blogs he follows and what position he shares in their news feed, and the service will not analyze text messages, writes The Wall Street Journal.
