Popular genealogy website Ancestry.com makes out a deal to sell its group of funds led by European private managed fund Permira for $ 1.6 billion, or $ 32 per share. On this day tells The Wall Street Journal.
Investors say the project Ancestry.com As popular works on a very niche market - finding relatives and close friends, as well as their ancestors, so when looking at new users of the resource in an apparent complexity, therefore, the growth prospects are not too large. The only obvious step for the development of the project is its international expansion. Now the project focuses mainly on the people of the United States and Canada.
Sources close to the deal said that the project was evaluated on top of the offer, so we can say that the previous owners Ancestry.com sold it at the highest price. In fact, Ancestry.com purchased at a 40% premium to the market value of the company.
Recall that the rumors that Ancestry.com for sale came in June of this year. The company had a few contenders, but most likely it was a serious and fund Permira.
Ancestry.com service was founded in Utah in 1983 (when the company was called Provo). About 15 years ago, Ancestry.com has moved to a model of the Internet, specializing in various kinds of digital archives - from the data for the elections in a country to the U.S. military records and data about ordinary people. The most popular project was when he began to assist clients in locating the relatives, friends and compiling genealogical data.
Ancestry.com now earns a paid for access to their data. Cost of monthly access is from 12.95 to $ 35.
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