According to independent experts, if Apple was going to do as a competitor to iPad Mini 7-inch Samsung Galaxy Tab or the Google Nexus 7, Apple has not happened since the iPad Mini is almost one and a half times more expensive than them, but to create some noise for sale 10 inch iPad company could.
Recall that during the presentation, it was announced that the price of the device is of $ 329, whereas most experts expected the iPad Mini will cost somewhere around $ 250, which is much closer to the competition. In most Apple justify calling iPad Mini tablet premium quality and price accordingly.
But investors did not share the Apple branding and at the end of the trading session on Tuesday, the paper companies have dropped in price by almost 4%, pointing to the disappointment of the Privacy Policy. Note that now the company is selling Amazon Kindle Fire tablet for $ 159 in the U.S., and Google Nexus sells 7 to $ 199. Both models are based on Android and have a 7-inch screen.
As Apple say that focus on quality of production, and the proprietary aluminum case, whereas most other tablets have a plastic housing. Apple chief designer Jonathan Ive said that the device was made with the "diamond precision," and the edge of the body is almost inseparable from the start screen of the device, making it a monolithic device with an unusual appearance for tablets.
According to Gartner analyst Carolina Milanesi, Apple now commands the parade of tablets, so it can afford to set high prices for the products, in addition, she noted that if you compare the sales figures App Store and Google Play, a commercial statistics are clearly in favor of the first, and again so it is possible to assume that Apple customers in their bulk more consistent and be willing to pay a premium price.
“Despite what Jobs initially said about the 7-in. form factor, I think it is clear now that there are two types of tablets: one for consumption and one for consumption and creation,” said Milanesi.
At the same time, analysts say, that to a certain extent the sale iPad Mini can eat large part of sales of iPad, as the price difference between the two devices is not too large.
From Apple itself offers additional comments on Thursday, when the company will announce quarterly results. In addition to the market on Friday published the first tablet based on Windows RT - Microsoft Surface, which also has a certain in this segment.
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