Drink maker began talks to buy a stake in the online music service Spotify. It is reported by Sky News, citing sources familiar with the negotiations.
All of the assets of music service is $ 4 billion Thus, the drink maker is going to get a minority stake. Negotiations have not been completed, a decision on the deal can be made in a few weeks.
Currently, Coca-Cola and Spotify already have several joint online music projects. The main investor is a beverage manufacturer that is able to promote their products online with the music service. Cooperation agreement signed by the parties in April.
Swedish service Spotify was launched in 2008. It contains a fully legitimate content. Service is popular mainly in the EU, New Zealand and the U.S.. The number of users around the world more than 15 million people, of which 2.5 million - paid subscribers. In Russia, Spotify is not available.
October 10 it was announced that American billionaire Leonard Blavatnik invests in the main competitor Spotify - French online music service Deezer. Businessman to invest in the company $ 130 million share to be received by Blavatnik, was not disclosed.
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