Content Marketing - Evaluation and improvement of results

Before buying people study the proposal. According to the study, and Google Shopper Sciences, in 2011, the average buyer turned to 10.4 sources of information to make purchasing decisions, while a year earlier he used a 5.3 sources. Content marketing fits perfectly into this trend. Specialists create for individuals and corporate clients blogs, videos and reviews on the one hand, they help customers solve some problems, on the other - say, what could be useful to the company. This is not a direct sale, but gradually, and marketing effectiveness is difficult to assess. However, experts still have to somehow measure it to see how their content is related to the buying cycle, to identify the best formats, themes and strategies, and to justify the cost of content marketing. Experts give some tips on evaluating and improving the quality of content in companies of all sizes.

Content Marketing Guidelines

Create good content is not easy, it is not surprising that many people want as quickly as possible to pass this stage. But we can not take over-hasty decisions: If the content is created correctly, will have to start from scratch. Many companies believe that they need company reports, but do not even realize what it was. The problem is that many companies have a list of "must" of content. They believe that since there is such a product, you need to prepare a thematic review, brochure, case, and possibly online seminar. However, this approach is hardly feasible. Need to optimize the production of content that matches the objectives, audience and capabilities.