Wednesday, February 13, 2013

Cooperation with Microsoft is not justified

Yahoo CEO Marissa Mayer speaking at the Goldman Sachs technology conference on the eve recognized that cooperation with Microsoft in Internet search, when Yahoo began using the search engine Bing, is not justified either commercially or from a strategic point of view.

According to her, the integration of Microsoft technology was quite expensive for Yahoo and until the money had not been worked out, besides switching to Bing has not had a positive impact on the market share of Yahoo.

Meyer says that the company is earning now have to rely on their own online services, which are not related to Bing. The current CEO Yahoo says that for her the situation is not a surprise, Meyer admitted that while working in Google she watched the agreement Microsoft and Yahoo, and even then for myself, she knew that Yahoo would be at best a zero result, and in the worst - bear market losses.


Recall that Yahoo and Microsoft signed a 10-year agreement in the field of Internet search in 2010. Under the agreement, Yahoo for several countries, including the largest U.S. market for themselves, renounce their own search engine in favor of Microsoft Bing, in exchange, Microsoft will receive a portion of advertising profits Yahoo.

"One of the main goals was to increase cooperation in market share as Microsoft, and Yahoo, rather than a simple exchange of market shares of Microsoft and Yahoo", - said Meyer. "We had hoped that in the cooperation system of monetization will work better. Perhaps we still have a great deal to the combined system work."

In addition to Bing, Meyer complained that Yahoo has not yet reached significant success in the mobile sector. According to her, all on Yahoo today released some 75 mobile applications, but they have no special meaning, and Yahoo will release 12-15 of mobile applications, which will be given emphasis.

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