Friday, June 28, 2013

Adobe to Buy Neolane for $600 Million

Manufacturer graphics software Adobe Systems buys for $ 600 million company Neolane, specializing in the digital marketing.

In a Adobe statement, said that Neolane tools for managing and monitoring marketing campaigns to help Adobe clients pursue more Targeted advertising campaigns using a variety of channels such as internet, email, social networks, etc.

Neolane company is based in Paris, and after the closing of the transaction will be part of a unit Adobe Marketing Cloud, complementing previously purchased Adobe cloud assets such as Omniture.

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